Designed to Make Scents
A refillable deodorant that combines effective natural ingredients with refined design, made to elevate everyday care.
The sleek, minimalist form was crafted to put scent at the forefront, celebrating it as the hero of the experience and a core part of Rock Face's three scent identity.
From the earliest strategic conversations to final production, we led a full end-to-end development process. The goal, to create a product that disrupts the male deodorant category with bold design and lasting impact.
"Our most exciting collaboration yet! We challenged V2 to create the ultimate refillable deodorant for men, and they went beyond. They created a bold, breakthrough design that not only stands out on shelves but sets the tone for Rock Face’s future: Crafting Unmistakable Scents."
"V2 brings sharp thinking, fearless creativity, and entrepreneurial energy that made the process both seamless and enjoyable."
Brand & Innovation Director, Rock Face
'Refillability' was core to the concept - not just from an environmental standpoint, but as part of the user experience. We worked closely with manufacturing partners to ensure the design delivered on performance, ease of use, and scalable production.
We extended the design language into packaging and marketing assets, creating a consistent brand narrative from shelf to screen.
This included visual direction, product renders, launch visuals, and campaign support, ensuring the story of the product was as intentional as the product itself.
The packaging was designed to be both engaging and sophisticated, with each piece standing out individually while also working harmoniously together to create a cohesive, eye-catching presence on the shelf.
The case is made from 100% recycled post-consumer waste, making it 100% recyclable. Its bamboo pulp refills, further minimise impact creating a system that encourages long-term, sustained use.
During the ideation phase, we translated research and user insights into a clear product strategy, generating a wide range of concept directions that explored form, function, and brand expression.
Laying the foundation for a product that was both commercially viable and deeply resonant with its target market.
From the twist of the mechanism to the feel of the finish, we produced multiple prototypes throughout the development stages, refining and elevating every detail.
Throughout the development process, we conducted multiple rounds of user testing, not just to refine the product experience, but to validate the broader business proposition.
As part of the co-design process, we collaborated closely with Rock Face to identify and source a manufacturing partner capable of delivering high-quality production at scale.
Now available from Rockface and large retailers such as Tesco & Morrisons.
