LG Alphable
At CES Las Vegas, LG Electronics introduced the 'αble' (Alpha-able) car concept, showcasing their vision for the future of mobility. This concept emphasises reimagining vehicles as adaptable, personalised environments that offer experiences far beyond traditional transportation.
V2 Studios collaborated with LG's automotive innovation team, focusing on the interior design. Our work centered on creating adaptable, modular spaces that transform into environments bringing immersive entertainment, enhancing comfort and personalisation to redefine the mobility experience.
Focusing on designing intricate details and creating enhanced environments that elevate the interior experience.
Transformable Spaces: The αble concept emphasises adaptability, allowing the vehicle's interior to morph based on the user's needs. Equipped with small modular appliances, the car can transition into various environments.
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Personalised Exploration: LG's αble offers tailored driving experiences by considering user preferences and situations. Features like the 'concierge navigation' recommend routes aligned with the eye, all displayed seamlessly via the head-up display.
We combined intuitive UI & UX elements with dynamic storytelling techniques, crafting high resolution CGI animations that guide the viewers effortlessly through complex scenarios, highlighting the innovation and technology within LG components.
By integrating Transformable, Exploration, Enhanced Comfort and Relaxation features, LG's αble concept transforms vehicles into versatile living spaces, delivering comfort, entertainment, and personalised experiences, redefining traditional mobility as a holistic lifestyle solution.
