Holistic Wellbeing CGI IFA 2022
Panasonic approached us to create a series of CGI animations to explain their vision of Holistic Wellbeing. The video was showcased at the heart of the Panasonic stand at IFA 2022 in Germany.
A series of fully animated scenes were created, each one expressing the unstated, internal connection between people and place.
“We believe that there are four main areas of wellbeing and that a comprehensive approach to them is essential."
“We will share with you our vision of the future in each of these areas; Inner, Outer, Spatial and Social Wellbeing."
Panasonic
The visual content was paired with voiceovers by engaging voice artists further communicating the brand message. Recorded in multiple languages with native speakers creating a professional, authentic, and accessible offering.
Our internal & cloud based render farms allowed us to rapidly create high quality 4K assets scalable across multiple platforms, from mobile to cinematic screens in trade show environments with high footfall.
A series of fully animated scenes were created, each one expressing the unstated, internal connection between people and place.
The assets were created to allow full flexibility across different media platforms. Allowing for maximum engagement across social media, advertising and web.
We created a streamlined approval process that allowed the team full visibility and feedback of outputs whilst still delivering within tight time schedules.
Creating a significant impact upon its release at IFA 2022, the content has subsequently gained upwards of 1.9 million views within the first month alone.
