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Rebooting an Icon in a Connected World
Over 40 million Furbies were sold during the three years of its original production in the late 1990s. V2 was tasked with following up this phenomenal success with a reboot of the original toy. The world is a very different place now both technologically and culturally and for a new Furby to succeed we needed to embrace those changes. Furby became much less about aesthetic updates and more about the discovery on an immersive, connected and compelling play cycle.
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“Furby Connect had a phenomenal record breaking success topping the toy market for two consecutive years."
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Furby becomes a link and interface to the digital world with an AI personality that would evolve and change based on the type of interaction it had with its owner. A link to child safe digital content including audio, video, games and its own app.
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