Poetry in the process
Inspired by nature and sculpted by advanced manufacture, V2 Studios crafted high-end CGI to unveil the biophilic elegance of the GROHE SPA AquaTree.
For Milan Design Week, GROHE SPA unveiled a breathtaking showcase centered around it's Aqua Tree installation.
V2 Studios were commissioned to bring the depth and ambition of this centerpiece to life through high end CGI, capturing both the installation's physical beauty and the rich narrative behind it.
The Aqua tree is intricately 3D-printed in solid metal to reflect the brand's dedication to cutting-edge craftsmanship and technology.
Our primary objective was to translate this into a captivating digital format, creating an immersive visual journey that matched the high-end ethos of the GROHE SPA brand.
Crafting complex particle simulations to illustrate the raw materials dynamically gathering and fusing together, an animated metaphor for the precision, fluidity, and transformative power of water.
Crafting animations at this level of detail requires an uncompromising approach to our technical and creative process.
Our team meticulously tuned the digital lighting setups, custom material shaders, and cinematic camera movements to achieve a photorealistic and high-end aesthetic.
Knowing this campaign needed to reach audiences far beyond the physical exhibition in Milan, we designed our rendering pipeline to be highly adaptable.
We produced a comprehensive suite of digital assets tailored for maximum impact across various platforms, delivering ultra-high-resolution loops for the live show screens and dynamic vertical cuts for social media campaigns.
The final result is a cohesive and captivating visual showcase that celebrates the intersection of water, manufacture, and design. We are incredibly proud of our work with the GROHE SPA team who deliver exceptional design, products and experiences.
